Continental concept (Photo: Lincoln) As we write this, Cadillac is unveiling its full-sized CT6 sedan in trendy Brooklyn and Lincoln has already announced a Continental concept four-door that is surely destined for production. Both will take center stage at the New York International Auto Show beginning later this week, but can either grab the spotlight from their clear target: the vaunted Mercedes S550?
We have driven the Mercedes and have been overwhelmed by the quality of its ride, the interior ambiance (including the variable mood lighting and available scents), and its driverless-car qualities that are fed by gobs of technology. It has vaulted so far ahead of its competition, including such rarified brands as Rolls-Royce and Bentley, that at an MSRP of $94,400, it is widely considered to be a bargain.
It's clear that the engineers and marketers in Stuttgart sat around a table and pondered the next generation of super-sedan. They had to. The competition from Lexus, Audi, BMW, and even Hyundai and Kia, was obviously catching up to the old S. It was time for Mercedes to come up with a breakthrough ride and the 2015 version has more than delivered.
Will we see the same from Cadillac and Lincoln? Cadillac has risen like a phoenix, delivering small and mid-sized sedans that, in some cases, have dethroned BMW from its top spots in the hearts of auto writers. Lincoln is another story. It's a brand that was near death and has no place to go but up. It's unclear at this point whether the Bentley-esque Continental concept can even be a success on its own, much less compete against the big Merc.
Right now, our money is on Cadillac to come close, if not meet, the new standard that has been set by the S. More to come on this as we get a closer look at both new cars. In the meantime, visit our home page to enjoy an early video view of the new CT6 cruising the streets of lower Manhattan.
We have driven the Mercedes and have been overwhelmed by the quality of its ride, the interior ambiance (including the variable mood lighting and available scents), and its driverless-car qualities that are fed by gobs of technology. It has vaulted so far ahead of its competition, including such rarified brands as Rolls-Royce and Bentley, that at an MSRP of $94,400, it is widely considered to be a bargain.
It's clear that the engineers and marketers in Stuttgart sat around a table and pondered the next generation of super-sedan. They had to. The competition from Lexus, Audi, BMW, and even Hyundai and Kia, was obviously catching up to the old S. It was time for Mercedes to come up with a breakthrough ride and the 2015 version has more than delivered.
Will we see the same from Cadillac and Lincoln? Cadillac has risen like a phoenix, delivering small and mid-sized sedans that, in some cases, have dethroned BMW from its top spots in the hearts of auto writers. Lincoln is another story. It's a brand that was near death and has no place to go but up. It's unclear at this point whether the Bentley-esque Continental concept can even be a success on its own, much less compete against the big Merc.
Right now, our money is on Cadillac to come close, if not meet, the new standard that has been set by the S. More to come on this as we get a closer look at both new cars. In the meantime, visit our home page to enjoy an early video view of the new CT6 cruising the streets of lower Manhattan.
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