Subaru WRX Concept I was talking with another automotive journalist recently and we were lamenting Subaru's decision not to launch a consumer version of the WRX concept car that debuted at last year's New York International Auto Show. While the new WRX and STi have garnered rave reviews in the automotive press, more than one of us has felt that the design just doesn't do these cars justice when the concept could offer so much more.
In fact, perhaps Subaru, with all its sales success, might now think about bringing in some new designers for its next generation of cars. The recently announced Outback is nice enough, as is the Forester. But the new Legacy, as good as it may be mechanically, still looks like an "old man's car," especially if you park it next to a Mazda6 or Chrysler's new 200. As more mainstream sedans offer all-wheel-drive options, Subaru may find itself behind the pack unless its designs attract more customers the showroom.
The challenge for Subaru is that it has a history of introducing new versions only every five years, while its larger competitors can afford to make design changes with greater frequency. Whether the marque can maintain its success largely on safety, quality and quirkiness is something that remains to be seen as the automotive marketplace becomes ever more competitive.
In fact, perhaps Subaru, with all its sales success, might now think about bringing in some new designers for its next generation of cars. The recently announced Outback is nice enough, as is the Forester. But the new Legacy, as good as it may be mechanically, still looks like an "old man's car," especially if you park it next to a Mazda6 or Chrysler's new 200. As more mainstream sedans offer all-wheel-drive options, Subaru may find itself behind the pack unless its designs attract more customers the showroom.
The challenge for Subaru is that it has a history of introducing new versions only every five years, while its larger competitors can afford to make design changes with greater frequency. Whether the marque can maintain its success largely on safety, quality and quirkiness is something that remains to be seen as the automotive marketplace becomes ever more competitive.
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