In fact, perhaps Subaru, with all its sales success, might now think about bringing in some new designers for its next generation of cars. The recently announced Outback is nice enough, as is the Forester. But the new Legacy, as good as it may be mechanically, still looks like an "old man's car," especially if you park it next to a Mazda6 or Chrysler's new 200. As more mainstream sedans offer all-wheel-drive options, Subaru may find itself behind the pack unless its designs attract more customers the showroom.
The challenge for Subaru is that it has a history of introducing new versions only every five years, while its larger competitors can afford to make design changes with greater frequency. Whether the marque can maintain its success largely on safety, quality and quirkiness is something that remains to be seen as the automotive marketplace becomes ever more competitive.