“This self-driving car is simply not necessary,” says Lisa Copeland, a pioneer in the field of automotive marketing and management in Austin for more than 25 years and Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return.
Copeland says there are many issues affecting the validity of the self-driving car, most importantly the safety issue. "This is nothing but another distraction from the road,” Copeland says. “Drivers will rely too much on the automation and start talking and texting even more than they do now. The only true benefit I see is for the elderly and disabled. It would put them on the road to freedom."